In part two, the authors of Influencer begin to outline a matrix for influencing the behavior of others. They propose that before people will change their behavior they need both Motivation and Ability. The authors also propose that these two factors have a personal, social and structural level.
In Chapter four they propose that the first step is the Personal Motivation area, that the individual must find the intrinsic motivation for the new behavior before they will actually begin to make the change.
There are about five suggestions for building this intrinsic motivation.
1) immersing them in the activity (e.g. exercise), and then focusing their attention on the positive achievement and good parts they are feeling as they experience the activity.
2) Tap into their sense of pride and competition (in reference to this new achievement)
3) Tap into their values (e.g. desire to live healthfully)
4) Fight moral disengagement from the behavior ( e.g. seeing patients who have been injured in hospital as a statistical number instead of an actual case)
5) Highly resistant people can not be persuaded with your words, but we can try to listen to them and probe them with questions about what they want, allowing them to discover the links between their current behavior and what they say they want.
I don't know if I have a topic question here, but I do think this is another really insightful part of the book.
In school systems, it is so important to listen to people, even the people who are hard to reach, prickly, overbearing, and dare I say, stubborn? When I have had the experience of hearing out some of these "tough cookies" they have, more than once, come to be my most loyal supporters. It's not easy, and it is certainly a challenge to make time for these conversations, but they more than pay off in the long run.